My name is Idoia but everyone calls me Ido. I’m a Senior Digital Designer with over five years of experience shaping brands and digital experiences. Based in Lausanne, I currently work in a communication agency, leading visual and strategic design for international companies, institutional projects and cultural initiatives.
My path started in Graphic Design at ECAL in Lausanne before completing a Bachelor’s degree in Art Direction at CREA in Geneva.
I see design as a system, not decoration.My background in art direction shaped the way I think about structure, hierarchy and consistency. Over time, I became increasingly interested in user behavior, clarity and the logic behind digital experiences.
I value simplicity, intention and coherence. Whether working on a brand or a digital product, I aim to create work that feels precise, thoughtful and purposeful.
I am now intentionally expanding my practice toward UX design, with a strong focus on product thinking and meaningful user experiences.